The large letter "L" stands for Law--Liberty-Labor-Love and Life. The letter "L" is placed within a circle, representing the unity of each individual member, each local club, with Lions International and all Lions throughout the world.
The letter "L" and the circle of unity are set against a background of purple, signifying Loyalty - Loyalty to country, to friends and to one’s self.
Surrounding the purple circle is an exterior of gold signifying, purity in life and generosity in mind and heart.
Last, but not least, in the exterior of gold, you will find the heads of two lions, one looks back, reflecting on our many past accomplishments, the other looks forward, indicating our constant readiness to seize the future, and make it our own.